Natural beauty, where accesibility meets luxury
We used nature’s elements to associate products with a similar base composition, this way, creams, lotions and micellar water were included on the Water element. Oils, serums and nectars, were part of Fire, mists and vaporized products were included on the Air category, and the mud masks and solid shampoos on Earth.
This way the users were able to learn something about each product composition and texture just by their core element. This also got reflected on the packaging and other digital pieces with visual cues included.
Brand Identity / Art Direction / Packaging / Copywriting / Photography / Social Media Strategy / Newsletters
fig 01. Stylescapes
We created the brand from zero. Adding a good design label wasn't enough and helping other people to transform into healthy life wasn't also enough for us. So we designed and developed an ecommerce platform with national shipping. We reached the country from head to toes. We cared about the product from the very beginning to the coziness of the box they came out with.
We reached the country from head to toes. We cared about the product from the very beginning to the coziness of the box they came out with.
fig 02. The Elements
Nuet changed the way I perceived natural products
They believed there was a better way to take care of their skin
And we delivered.
We reached more than 30 retailers all across the country. From the arid lands of the north to the freezing furthest point of the south, Tierra del Fuego.
Wholesalers that aimed for the greater good collaborated in our mission to deliver a life changer natural product. They believed that out there was a better way to take care of your skin, without harming the planet.
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